Beer is to college football as chocolate chip cookies are to Victoria. In other words, they go together.
I wasn’t super familiar with the world and culture of college football. One thing I love about this job though, is pulling tools from my cultural anthropology tool bag (majored in it in college) to dig into worlds I’m unfamiliar with. It’s like getting to travel to a new place without the mediocre airplane snacks (i’m not talking about biscoff, I love those).
My team at Sid Lee leaned into college football rivalries for this 360 campaign developed for Dos Equis.
I helped with script writing for TVC, social, radio, and unique out of home placements.
My team admittedly wanted to go a little harder with the rivalry humor because college football fans go hard for their teams but #legal.
TVC
