Google Connect

Problem: Travel allows people to immerse themselves in a new culture. However, language barriers can keep visitors from fully experiencing a culture and engaging in valuable cultural exchange. What if you are missing out on your new life-long travel partner or romantic interest, simply because you don’t know how to say hi?

Challenge: How can Google break the language barrier for travelers?

Insight: While traveling in a new land can be exciting, it can also be intimidating and isolating. Not speaking the culture can make visitors feel like outsiders and like they are missing out on deeply connecting with the place they are visiting.

Solution: Google Assistant can translate 44 languages in real-time. Using this technology, Google is breaking language barriers and cultivating a more connected world. Google Connect is an immersive experience that begins to plug you in to your destination from the moment you book your trip to after you have returned home. Once you book a trip on Google travel, users have the option to download Google Connect. You can get guidance in planning authentic experience and schedule in-home study sessions to practice the language of your destination leading up to your trip.

Google Connect Hubs are places where people come to connect. These are safe spaces where you know you will meet other people who are interested in cultural exchange and learning about new perspectives. From Parisian cafes to Turkish bookstores, Connect hubs look different depending on what country they are in.